ALYSSAOLINGER
Alyssa Olinger is a visionary creative leader with 8+ years of experience developing breakthrough campaigns and digital-first content strategies for top entertainment and brand partners. She blends sharp editorial instincts with strategic thinking to take ideas from brainstorm to execution across social, experiential, and platform-native storytelling.
At Paramount, she led high-performing 360 campaigns and branded content programs for partners like McDonald’s, Dove, and PepsiCo, generating over $30M in annual revenue and delivering 1B+ minutes of audience engagement. Her work balanced bold creative direction with seamless collaboration across marketing, production, and social teams.
Currently at Viva Pictures, Alyssa is leading the studio’s digital content strategy across theatrical and streaming titles, owning creative development, briefing vendors, and building social-forward content frameworks. She directs platform strategy across YouTube, TikTok, and Instagram, creating content that bridges audience insight with cultural relevance.
Alyssa thrives in fast-moving, idea-driven environments where originality, agility, and executional excellence matter. She's known for her calm confidence in the room, ability to pitch with clarity and conviction, and a team-first approach to leadership. From high-level campaign strategy to last-minute creative pivots, she consistently delivers thoughtful, impactful work rooted in collaboration and cultural relevance.